LaCroix Festival Activation · Palm Beach, FL
Flavor Meets Design at Palm Beach Food & Wine Festival
Florida Event Decor built a custom LaCroix activation for the Palm Beach Food & Wine Festival: a vinyl-wrapped scalloped backdrop, a CNC-cut sun and a slat bar.
A Bold First Impression
Designed to stand out in a high-energy culinary environment, the installation blended vibrant branding with polished execution, and it drew guests over to interact. The design balanced visual impact with function, resulting in a space that felt energetic and unmistakably on brand.
Guests were immediately drawn to the custom LaCroix Backdrop & Slat Bar, a playful vignette anchored by a fully vinyl-wrapped scalloped wall. Wrapped on the front and both sides, the self-standing structure created a firm visual boundary while maintaining an open, welcoming feel within the festival layout.
CNC-cut scalloped floating shelves and a dimensional sun element, finished in LaCroix’s signature bold palette, added depth, texture, and brand personality, setting the tone for an energetic and memorable experience.
Design That Balanced Energy and Elegance
Set against the bustling atmosphere of Palm Beach Food & Wine, the installation delivered both vibrancy and polish. A re-used platform from the PAMM event anchored the space, topped with 10’ x 10’ vinyl flooring and detailed turf cutouts that added visual interest while defining the footprint. A painted ramp with added grip tape gave guests safe, easy access.
A Bar Experience Built for Engagement
At the heart of the activation was the custom LaCroix Slat Bar, featuring a painted bar top, shimmer panel front, and internal shelving designed for clean presentation and efficient service. Non-dimensional social graphics mounted on halo-cut white plexi delivered a crisp branded finish without overpowering the design.
Every element was carefully considered to support guest flow, brand visibility, and interaction, encouraging guests to stop, engage, and enjoy the experience.
Crafted Details, High-Impact Finish
Precision fabrication defined the build, from crisp vinyl application to CNC-cut components and polished finishes. Each detail reinforced Florida Event Decor’s commitment to quality and execution. Bold color choices, clean lines, and dimensional accents made the activation feel both playful and refined.
The result was a structure that stood out in a visually competitive environment while remaining cohesive, intentional, and unmistakably on brand.
Camera-Ready and Social-Forward
Designed with content capture in mind, the LaCroix activation read well on camera. The scalloped backdrop, dimensional sun element, and vibrant finishes created dynamic photo and video moments, making the space a natural draw for social sharing.
Every angle offered visual interest, ensuring the activation lived beyond the festival through digital content and brand exposure.
Easy Flow in a High-Traffic Space
Despite the festival’s fast pace, the installation stayed easy to move through. The open layout, defined flooring, and thoughtful placement allowed guests to engage comfortably without congestion.
The activation fit smoothly into the event environment and delivered impact without disruption, an essential balance for high-traffic experiential spaces.
A Brand Moment to Remember
The Palm Beach Food & Wine Festival activation showed how Florida Event Decor turns a brand identity into a working build. Through thoughtful design, precision fabrication, and attention to detail, the LaCroix installation became a memorable touchpoint within the festival experience.
The custom backdrop, slat bar, dimensional branding elements, and cohesive layout worked together to create a space that was engaging, photogenic, and unmistakably LaCroix.
Watch the setup come together
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What Our Clients Say
It has been a pleasure to work with Florida Event Decor for over 15 years. Eric and his team are the professionals that we need when working with our demanding clients. We depend on our partners to bring perfection every time, and FED never let us down.
Florida Event Décor has been a continued partner with our team year after year. Their capabilities are outstanding and we have never had a disappointment! Our clients have always been very pleased with the event outcomes and décor.
We have been working with Eric and his team for over a decade, and it’s always a pleasure. No project or idea is too big, and their attention to detail is second to none. They are creative, talented, perfectionists, and consummate professionals. We consider ourselves lucky to be a client.
I have been working with FED for many years and they have always been a great partner to us. Their entire team has a positive attitude and are willing to do whatever it takes to make sure the job is done right every time. From very small jobs to elaborate productions they treat every opportunity with great care.
