LaCroix Brand Installation · Pérez Art Museum Miami
Step Into a Bold Brand Experience at Pérez Art Museum Miami
Inside Pérez Art Museum Miami, Florida Event Decor built a LaCroix installation on a 10’ x 10’ turf platform, with a sparkling CNC-cut sunflower at its center.
Arriving in the World of LaCroix
Set within the iconic Pérez Art Museum Miami, this custom LaCroix installation brought a high-energy brand moment into the museum. Against the museum’s striking modern architecture and waterfront backdrop, the installation stood out as a vibrant celebration of bold design and playful sophistication.
The installation was built for guests to step into. A custom-built 10’ x 10’ platform served as the foundation of the experience, elevated four inches high and designed with an accessible ramp to ensure step-free entry for all guests. Finished with turf flooring, the platform added a tactile, unexpected texture that contrasted beautifully with the sleek lines of the museum.
Full vinyl coverage wrapped the surrounding floor and walls, so guests stood inside the brand’s world. The vinyl treatment eliminated visual distractions, allowing the installation to feel self-contained and intentional, while the painted wall, in the client’s confirmed blue, anchored the space with a bold, cohesive color story. Every angle felt considered, polished, and purpose-built.
A Sunflower Centerpiece That Radiated Energy
At the heart of the installation stood a striking sunflower-inspired centerpiece, an unmistakable focal point that immediately drew the eye. CNC-cut plywood sun rays burst outward from the center, each one wrapped in vibrant yellow sparkle fabric that shimmered. The result was a radiant visual moment that embodied LaCroix’s bright, effervescent spirit.
The centerpiece’s sparkling fabric caught and reflected light, creating movement and energy as guests passed by, while the bold yellow hue added warmth and optimism to the space. It became a natural gathering point, encouraging guests to stop, admire, and capture the moment.
Complementing the sunflower were additional CNC-cut sparkle accents integrated throughout the backdrop. These layered elements added depth, texture, and visual rhythm, ensuring the installation felt dynamic from every perspective.
Thoughtful Branding Meets Sculptural Design
One of the defining features of the installation was its ability to strike a balance between strong branding and refined design. Rounded, painted wood shelves were built into the backdrop, offering clean, modern display surfaces for the product without overpowering the overall aesthetic. Their curved form softened the structure, adding an organic, sculptural quality that echoed the sunflower motif.
White halo-cut plexi signage showcased LaCroix’s social elements with clarity and elegance. The halo-cut effect created a subtle dimension, allowing the branding to stand out while maintaining a light, polished feel. The contrast between the crisp white signage and the bold blue backdrop ensured maximum visibility without visual clutter.
Every branding element was carefully placed to feel intentional and harmonious, bold enough to command attention, yet refined enough to complement the museum setting.
Designed for Interaction, Built for Impact
This installation was designed with interaction in mind. The accessible platform invites guests to step inside, explore the details, and engage with the space up close and personal. The open layout encouraged movement and discovery, while the combination of color, texture, and sparkle naturally drew guests in.
As a result, the installation quickly became a magnet for photos. Guests paused to capture the sunflower centerpiece, pose against the vibrant backdrop, and share their experience across social platforms. Those photos carried the design well beyond the museum.
From the height of the platform to the placement of the shelving, each choice supported both visual impact and guest experience.
Precision Execution from Concept to Completion
Building this installation required careful coordination, precise execution, and close attention to detail. Every component was built to reflect the approved renderings with accuracy and craftsmanship, so the final result matched the client’s vision.
From the CNC fabrication and sparkle finishes to the vinyl application and painted surfaces, the build showcased clean lines, polished finishes, and expert construction. Logistics were thoughtfully managed, allowing for efficient drop-off and pickup while maintaining the integrity of the installation throughout the event.
A Bold Presence in an Iconic Cultural Space
Pérez Art Museum Miami is known for its architectural beauty and cultural significance, and the installation was designed to complement, not compete with, its surroundings. The bold color palette and playful elements provided a striking contrast to the museum’s modern lines, while the clean execution ensured the installation felt refined and befitting the setting.
By thoughtfully balancing vibrancy with sophistication, the installation felt right at home within one of Miami’s most celebrated cultural destinations.
A Memorable Brand Moment That Lasted
The LaCroix installation was a complete brand experience. The color drew guests in, and the details showed off LaCroix’s playful, confident identity.
From the full vinyl wrap and radiant sunflower centerpiece to the sculptural shelving and polished signage, every element worked together to tell a cohesive brand story, one that felt joyful, energetic, and unmistakably LaCroix.
Inside the build
Watch the setup come together
What Our Clients Say
It has been a pleasure to work with Florida Event Decor for over 15 years. Eric and his team are the professionals that we need when working with our demanding clients. We depend on our partners to bring perfection every time, and FED never let us down.
Florida Event Décor has been a continued partner with our team year after year. Their capabilities are outstanding and we have never had a disappointment! Our clients have always been very pleased with the event outcomes and décor.
We have been working with Eric and his team for over a decade, and it’s always a pleasure. No project or idea is too big, and their attention to detail is second to none. They are creative, talented, perfectionists, and consummate professionals. We consider ourselves lucky to be a client.
I have been working with FED for many years and they have always been a great partner to us. Their entire team has a positive attitude and are willing to do whatever it takes to make sure the job is done right every time. From very small jobs to elaborate productions they treat every opportunity with great care.
