Step Into a Bold Brand Experience at Pérez Art Museum Miami
At Slaack Productions, we believe experiential design should do more than look good—it should invite interaction, spark emotion, and leave a lasting impression. This installation did precisely that, blending meticulous craftsmanship with LaCroix’s unmistakable personality to create a memorable visual and sensory experience.
Experience the colorful Sunflower Backdrop at Pérez Art Museum:
A Seamless Arrival into the World of LaCroix
The moment guests approached the installation, it was clear this was more than a backdrop—it was a destination. A custom-built 10’ x 10’ platform served as the foundation of the experience, elevated four inches high and designed with an accessible ramp to ensure seamless entry for all guests. Finished with turf flooring, the platform added a tactile, unexpected texture that contrasted beautifully with the sleek lines of the museum.
Full vinyl coverage wrapped the surrounding floor and walls, creating a fully immersive environment that pulled guests directly into the brand world. The vinyl treatment eliminated visual distractions, allowing the installation to feel self-contained and intentional, while the painted wall, which, in the client’s confirmed blue, anchored the space with a bold, cohesive color story. Every angle felt considered, polished, and purpose-built.
A Sunflower Centerpiece That Radiated Energy
At the heart of the installation stood a striking sunflower-inspired centerpiece, an unmistakable focal point that immediately drew the eye. CNC-cut plywood sun rays burst outward from the center, each one wrapped in vibrant yellow sparkle fabric that shimmered. The result was a radiant visual moment that embodied LaCroix’s bright, effervescent spirit.
This centerpiece wasn’t just decorative—it was emotive. The sparkling fabric caught and reflected light, creating movement and energy as guests passed by, while the bold yellow hue added warmth and optimism to the space. It became a natural gathering point, encouraging guests to stop, admire, and capture the moment.
Complementing the sunflower were additional CNC-cut sparkle accents integrated throughout the backdrop. These layered elements added depth, texture, and visual rhythm, ensuring the installation felt dynamic from every perspective.
Thoughtful Branding Meets Sculptural Design
One of the defining features of the installation was its ability to strike a balance between strong branding and refined design. Rounded, painted wood shelves were seamlessly integrated into the backdrop, offering clean, modern display surfaces for the product without overpowering the overall aesthetic. Their curved form softened the structure, adding an organic, sculptural quality that echoed the sunflower motif.
White halo-cut plexi signage showcased LaCroix’s social elements with clarity and elegance. The halo-cut effect created a subtle dimension, allowing the branding to stand out while maintaining a light, polished feel. The contrast between the crisp white signage and the bold blue backdrop ensured maximum visibility without visual clutter.
Every branding element was carefully placed to feel intentional and harmonious—bold enough to command attention, yet refined enough to complement the museum setting.
Designed for Interaction, Built for Impact
This installation was designed with interaction in mind. The accessible platform invites guests to step inside, explore the details, and engage with the space up close and personal. The open layout encouraged movement and discovery, while the combination of color, texture, and sparkle naturally drew guests in.
As a result, the installation quickly became a magnet for photos. Guests paused to capture the sunflower centerpiece, pose against the vibrant backdrop, and share their experience across social platforms. The design successfully created a share-worthy moment that extended the brand’s reach far beyond the museum walls.
Every detail—from the height of the platform to the placement of shelving—was executed to support both visual impact and guest experience.
Precision Execution from Concept to Completion
Bringing this installation to life required careful coordination, precise execution, and close attention to detail. Every component was built to reflect the approved renderings with accuracy and craftsmanship, ensuring the final result aligned seamlessly with the client’s vision.
From the CNC fabrication and sparkle finishes to the vinyl application and painted surfaces, the build showcased clean lines, polished finishes, and expert construction. Logistics were thoughtfully managed, allowing for efficient drop-off and pickup while maintaining the integrity of the installation throughout the event.
The result was a flawless execution that felt effortless to guests—but reflected significant behind-the-scenes expertise.
A Bold Presence in an Iconic Cultural Space
Pérez Art Museum Miami is known for its architectural beauty and cultural significance, and the installation was designed to complement—not compete with—its surroundings. The bold color palette and playful elements provided a striking contrast to the museum’s modern lines, while the clean execution ensured the installation felt refined and befitting the setting.
By thoughtfully balancing vibrancy with sophistication, the installation felt right at home within one of Miami’s most celebrated cultural destinations.
A Memorable Brand Moment That Lasted
More than just a visual feature, the LaCroix installation delivered a complete brand experience. Guests were drawn in by the color, delighted by the details, and left with a lasting impression of LaCroix’s playful, confident identity.
From the immersive vinyl environment and radiant sunflower centerpiece to the sculptural shelving and polished signage, every element worked together to tell a cohesive brand story—one that felt joyful, energetic, and unmistakably LaCroix.
Bringing Bold Brand Experiences to Life
This Pérez Art Museum Miami installation stands as a powerful example of how thoughtful design and expert execution can transform a space into a memorable, high-impact brand moment. At Slaack Productions, we specialize in creating environments that don’t just showcase brands—but bring them to life.
Ready to make your subsequent brand activation unforgettable? Contact us today and let’s create an immersive experience that captivates your guests and brings your vision to life!
