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Event Conceptual Design · Florida

Approve the renderings, and that is what gets built

Conceptual design is where every project starts. From renderings to the finished build, we design a cohesive, on-brand event experience.

Conceptual Design by Florida Event Decor
Conceptual Design

We design the concept first, then build it.

We translate your goals, brand, and theme into renderings and a clear creative direction, so the finished room feels intentional from the entrance to the stage.

From the first sketch through the final install, we stay committed to one thing: giving you the best possible experience across the entire design process.

Conceptual design is the discovery and direction phase. It is where the creative decisions get made and documented, so that fabrication becomes execution rather than guesswork. For most corporate events that means concept sketches, 3D renderings of the moments your guests will actually experience, a scaled floor plan, and a color, motif and material direction mapped back to your brand.

Most event companies design one thing and rent another. When the renderings come from an outside designer and the build goes to whoever won the bid, the drawings become a suggestion, and details get value-engineered out and the room you approved is not the room you walk into.

Our design studio and our fabrication shop are the same operation. Scenic carpentry, metalwork, and scenic paint all sit under one roof in Orlando, so when a designer specifies a finish, the person who will apply it is down the hall. That is why the render matches the room.

Mirrored tunnel entrance structure built for a corporate event
Why Florida Event Decor

What you can expect

Renderings You Can Approve

Concept sketches and 3D renderings let you see the room before a single thing is built.

On-brand, End to End

Colors, motifs, and materials map back to your brand so the experience reads as one cohesive idea.

One Team, Start to Finish

The designers who concept it are connected to the crew who build it, so nothing is lost in translation.

Designed for the Room You Have

We design to your venue's real dimensions, rig points, load-in doors and ceiling heights, not a generic ballroom. Florida venues vary wildly, and a design that ignores the room is a change order waiting to happen.

Built to Be Installed

Every concept is checked against how it will actually be transported, assembled and struck. A set that looks right but cannot fit through the freight elevator is not a finished design.

How It Works

How the design process works

01

Discovery

We start with what the event has to do: audience, objectives, brand guidelines, venue, date, and the constraints already fixed.
02

Concept Direction

First sketches and a material direction. Deliberately early and rough: it is cheaper to change a direction now than a fabricated set later.
03

Renderings & Floor Plan

The chosen direction becomes 3D renderings and a scaled floor plan. This is the approval milestone: what you sign off on here is what gets built.
04

Fabrication Drawings

The approved design is translated into build drawings for the shop: dimensions, materials, hardware, finishes.
05

Build, Install, Strike

Fabrication in Orlando, delivery to your venue, install by our own crew, and strike after the event. Same team, start to finish.
Got Questions?

Conceptual Design FAQs

Where does conceptual design fit?

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It is the first phase. We define the look, feel, and direction before fabrication, so every later decision has a clear reference.

What do we get to review?

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Concept directions and renderings, plus an itemized proposal, so you can approve the vision with confidence.

Can you work from our brand guidelines?

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Yes. We design around your brand colors, fonts, and motifs so the event feels unmistakably yours.

Can you design around a venue we have already booked?

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Yes, and it is better that way. Knowing the room up front means we design to its real dimensions, rig points, ceiling heights and load-in doors, so the concept is buildable in that specific space instead of needing changes on site.

What kinds of events do you design?

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Corporate events across Florida: galas, conferences, awards nights, product launches, brand activations and trade show exhibits. Since 2008 that has included work for Disney, Google, the NFL, Adobe, SeaWorld and Verizon.

Do you design for events outside Orlando?

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Yes. We are headquartered in Orlando with a satellite office in Miami, and we design and install throughout the state, including Tampa, Jacksonville and Naples.

Who actually builds what you design?

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We do. Scenic carpentry, metal fabrication, scenic paint, CNC and large-format print all sit under one roof in our Orlando shop, and our own crew handles install and strike. Nothing is outsourced, which is why the finished room matches the rendering.

Design drawings and renderings

Texaco booth design drawing
SAUCY KFC stripe wall design
From Concept to Floor

FED Vice, as designed and as built

How the FED Vice concept resolved on the floor at ICEBAR Orlando.

Room set with illuminated cocktail tables and disco balls before doors
Carved ice bar with two sculptures and floral dressing
Disco balls, a coral globe and ferns staged as a corner vignette
Check-in desk with the team behind a backlit logo wall

What Our Clients Say

It has been a pleasure to work with Florida Event Decor for over 15 years. Eric and his team are the professionals that we need when working with our demanding clients. We depend on our partners to bring perfection every time, and FED never let us down.
DESTINATION & EVENT MANAGEMENT COMPANYORLANDO
Florida Event Décor has been a continued partner with our team year after year. Their capabilities are outstanding and we have never had a disappointment! Our clients have always been very pleased with the event outcomes and décor.
FULL-SERVICE AD AGENCYATLANTA
We have been working with Eric and his team for over a decade, and it’s always a pleasure. No project or idea is too big, and their attention to detail is second to none. They are creative, talented, perfectionists, and consummate professionals. We consider ourselves lucky to be a client.
PROFESSIONAL SPORTS ASSOCIATIONFLORIDA
I have been working with FED for many years and they have always been a great partner to us. Their entire team has a positive attitude and are willing to do whatever it takes to make sure the job is done right every time. From very small jobs to elaborate productions they treat every opportunity with great care.
DESTINATION & EVENT MANAGEMENT COMPANYORLANDO

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