VMX Bark and Brew Alpine-Inspired Activation

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At Florida Event Decor, we believe every event should tell a story that draws people in and leaves a lasting impression. For the VMX Bark and Brew activation at the Orange County Convention Center, we transformed a trade show booth into an alpine-inspired experience filled with bold visuals, interactive entertainment, and memorable photo moments that stood out on the VMX show floor.

Take a look at the highlights from this unforgettable activation below.

Let’s take you through the details of this unforgettable event.

A Booth That Captivated Guests

The Bark and Brew booth instantly captured attention in the South Concourse with a winter-meets-fun aesthetic that stood out in a busy convention environment. Custom ski elements, dimensional structures, and strategic lighting transformed the space into a branded mountain escape that guests can step inside and explore.

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Elevate your events with style and professionalism.

Custom Ski Mounds With Visual Impact

Six custom ski mounds anchored the space, each with snow-textured bases and towering skis rising to 8 feet. Wrapped in client-specific graphics and accented with wireless uplighting, these installations delivered strong brand visibility while adding depth and dimension to the booth. The result was a striking visual moment that drew attendees in from multiple angles across the show floor.

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snow-covered hills designed for skiing and winter sports

Ski Lift Photo Moment Guests Loved

A realistic ski lift photo op added a playful, interactive element to the experience. Designed with a slatted wooden bench and custom-colored lift bar, the setup invites guests to sit, smile, and snap photos. This cozy alpine vignette quickly became a favorite spot for couples and small groups looking to capture a memorable VMX moment.

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Inspired by the charm and nostalgia of alpine ski resorts

Interactive Entertainment That Kept Energy High

The foot hockey goal game brought nonstop excitement to the booth. Featuring bold custom graphics and built-in lights that flashed with every goal, the game encouraged friendly competition and drew crowds throughout the event. Oversized hockey pucks and easy puck retrieval kept gameplay moving and engagement high.

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a stunning piece that blends elegance and whimsy.

Seamless Multi-Day Setup and Execution

Carefully planned logistics ensured a smooth multi-day installation, with coordinated drop-off, setup, and pickup allowing the activation to run effortlessly throughout the event. Every detail was managed to support a polished presentation and uninterrupted guest experience from start to finish.

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Snow Pressed Photo Booth

A Memorable Brand Moment at VMX

The VMX Bark and Brew activation successfully combined immersive design, interactive entertainment, and strong brand presence into one cohesive experience. Every element worked together to create a booth that felt approachable, energetic, and unforgettable.

Florida Event Decor is proud to have brought this concept to life—turning a trade show booth into a destination and a brand moment into an experience worth remembering.

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Glowing Snow Globe Decor

Ready to create an activation that stands out

At Florida Event Decor, we specialize in transforming ideas into engaging, high-impact experiences. Contact us today to start designing your next unforgettable event.

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A dynamic and elegant display piece

What Our Clients Say

"It has been a pleasure to work with Florida Event Decor for over 15 years. Eric and his team are the professionals that we need when working with our demanding clients. We depend on our partners to bring perfection every time, and FED never let us down."
DESTINATION & EVENT MANAGEMENT COMPANY
ORLANDO
"Florida Event Décor has been a continued partner with our team year after year. Their capabilities are outstanding and we have never had a disappointment! Our clients have always been very pleased with the event outcomes and décor."
FULL-SERVICE AD AGENCY
ATLANTA
"We have been working with Eric and his team for over a decade, and it’s always a pleasure. No project or idea is too big, and their attention to detail is second to none. They are creative, talented, perfectionists, and consummate professionals. We consider ourselves lucky to be a client."
PROFESSIONAL SPORTS ASSOCIATION
FLORIDA
"I have been working with FED for many years and they have always been a great partner to us. Their entire team has a positive attitude and are willing to do whatever it takes to make sure the job is done right every time. From very small jobs to elaborate productions they treat every opportunity with great care."
DESTINATION & EVENT MANAGEMENT COMPANY
ORLANDO
"It has been a pleasure to work with Florida Event Decor for over 15 years. Eric and his team are the professionals that we need when working with our demanding clients. We depend on our partners to bring perfection every time, and FED never let us down."
DESTINATION & EVENT MANAGEMENT COMPANY
ORLANDO
"Florida Event Décor has been a continued partner with our team year after year. Their capabilities are outstanding and we have never had a disappointment! Our clients have always been very pleased with the event outcomes and décor."
FULL-SERVICE AD AGENCY
ATLANTA
"We have been working with Eric and his team for over a decade, and it’s always a pleasure. No project or idea is too big, and their attention to detail is second to none. They are creative, talented, perfectionists, and consummate professionals. We consider ourselves lucky to be a client."
PROFESSIONAL SPORTS ASSOCIATION
FLORIDA
"I have been working with FED for many years and they have always been a great partner to us. Their entire team has a positive attitude and are willing to do whatever it takes to make sure the job is done right every time. From very small jobs to elaborate productions they treat every opportunity with great care."
DESTINATION & EVENT MANAGEMENT COMPANY
ORLANDO